Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. 4. Don’t believe me? Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. Big name brands like Google and Chrysler are increasingly utilizing micro influencers as part of their marketing campaigns. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Click here to learn about how we do it and to chat with one of our influencer marketing specialists! After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. Brands will also set their rate according to the level of authority they believe you have in your niche. Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. Pitch companies that collaborate with small influencers. Their posts usually correlate to a particular niche, or passion – beauty, We use this data to create industry benchmarks for marketers to see how they are performing! Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. I think that this has a very positive effect on a brand. Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. Here are a … Landing brand partnerships are great ways for influencers and creators to monetize their influence. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. Connecting brands with all types of influencers across multiple social media platforms. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! It launched the #MangoGirls campaign, which saw it partnering with … Gianluca Vacchi. All you have to do is learn how to pitch to brands as a micro-influencer. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. How I found brands that collaborate with micro influencers. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. David Grr @davidgrr Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. They are the ones sending free product to Instagram influencers/small blogs. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. Find out why they're so important and how you can work … This article is going to highlight 3 big companies that are using micro influencers successfully to drive awareness and increase conversion to their brand. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. With the right technology and strategy (that is, micro influencers), you can. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Mikaela has worked with brands like H&M, Macy’s and Bikini Village. At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. 5.5K followers and an average engagement rate of 9.66%. It’s a simple math. CONS: Influencers cannot send brands proposals; 5. Make sure to follow the blog and join their email list. Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. media@beautyclout.com. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. Fashion Brands need YOUR help! Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … Businesses set their budgets at a level that reflects the level of influencer they feel will best represent them. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. There are a number of great perks to working at that scale within an affordable budget. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. This is often smaller brands that can’t pay influencers. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. GET PAID. deals with brands that I love and was excited to work with. Imagine having the budget to work with dozens to thousands of influencers at a time. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. “I value and acknowledge the hard work that influencers … Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Here are our top picks for fashion influencers on YouTube. To learn about how to be one of the influencers they choose, go here. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Blogger Outreach or Influencer Marketing. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Social influencers are flooding the digital universe – and for good reason. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. https://filtergrade.com/25-brands-that-work-with-influencers Luxury brands are facing massive challenges in attracting and retaining customers. However, there are significant differences between micro, macro and top influencers. There are a number of great perks to working at that scale within an affordable budget. Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. David is a photographer, blogger, content creator and social media influencer from Sydney, Australia. 4. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. Various micro-influencers start off as brand ambassadors, allowing you to exchange products for posts. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. The brand enlists two influencers with 100,000 each in total reach on Instagram. While she’s currently living in the UK, she’s taking full advantage of nearby European destinations. ‍ With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. His content is focused on menswear, lifestyle and travel. FOHR.co. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. 4. Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. With the right technology and strategy (that is, micro influencers), you can. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. Dia&Co – Dia & Co is looking for plus-sized Dia brand ambassador who live and breathe fashion. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. ... Brands want to work with influencers that share the same target audience, so partner with brands that do that. Get to earn real cash, freebies and access to new products. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. Diego is a fashion blogger and menswear influencer from The Bronx. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. It depends on the niche you work in, and the individual brands you approach. How I found brands that collaborate with micro influencers To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. To be clear, I’m not saying that all of these brands work will small creators all of the time. Imagine having the budget to work with dozens to thousands of influencers at a time. All you have to do is learn how to pitch to brands as a micro-influencer. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. Sometimes, major influencers are also under contract with certain brands, which limits the number of brands they are able to work with, in turn making it even harder to partner with them. Brand: Glossier Category: Beauty 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. Brand Monitoring. This can only be a rough guide, however. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Influencers with lower reach certainly have higher engagement rates on average. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. 5. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … FOHR has a goldmine of resources for influencers starting out in this business. I think that this has a very positive effect on a brand. I also believe that the scattering loss for brands is lower. Zoe Sugg. Fashion, Beauty and Lifestyle by Austen Tosone, how to work with brands as a micro-influencer. David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. For more about Vaishali, go … Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Get paid to talk about awesome products from all types of beauty & fashion brands. Monitor your product name, brand, competitors, keywords, authors, or any other topics. This means they are able to engage regularly with their small(er) but dedicated following. For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. At this point in time, the power of the fashion influencer is a vital form of brand marketing. Source. Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. 1. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … 21. 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