Intending to repeat the success of the 1970s Capri, Lincoln-Mercury began sales of the Merkur (see below), a captive import from West Germany aimed at European entry-level luxury cars. Looking for a 2020 Mercury SUV for sale ? [13] While Mercury would have subsequently higher yearly sales, at 5%, this is the largest market share ever held by the division. The counterpart of the Ford LTD, the Marquis was developed as a competitor of the Chrysler New Yorker, the Oldsmobile Ninety Eight, and Buick Electra. To distinguish the LN7, the rear hatchback was fitted with a compound-curve rear window. To increase the availability of its truck lineup in Canada, Ford introduced Mercury-badged trucks in Lincoln-Mercury dealerships in 1946. For the first time since 1977, the Cougar was offered as a station wagon (replacing the otherwise identical Zephyr wagon, as Mercury shifted the model line upward in price). As distinguishing itself from counterpart Ford (and Lincoln) models was a key factor, renewing the model line was imperative. For 1962 and 1963, Lincoln-Mercury of Canada dropped the Meteor brand, coinciding with the introduction of the namesake Mercury product line and as Mercury distanced itself from Lincoln in price at the beginning of the 1960s. I have been collecting cars and going to car shows for over the past 20 years. For 2010, 93,165 Mercury vehicles were sold, nearly 265,000 fewer than in 2000.[34]. [citation needed]. The Marquis and Monterey were given an exterior update, adopting a "pillared hardtop" roofline (frameless door glass supported by a thin B-pillar). In 1955, Mercury underwent a redesign of its model line. As its premium model range, the Montclair was introduced above the Monterey (including the Sun Valley glass-top hardtop, for its final year). During 2005 and 2006, three new vehicles were added to the Mercury model line. [10] Shared with Lincoln, Liquamatic proved complex and unreliable, with many systems replaced by conventional manual transmissions.[10]. As part of a company-wide streamlining effort in 1957 the entire Mercury line was redesigned and saw the launch of the flagship Mercury Turnpike Cruiser, the pace car of the 1957 Indianapolis 500. Classics on Autotrader has listings for new and used 1941 Mercury Other Mercury Models Classics for sale near you. Inventory prices for the 2011 Mariner range from $2,739 to $11,551. Research used 1997 Mercury values for all models. In contrast to the comprehensive line of brands from General Motors (seven) and Chrysler Corporation (four), in 1935, Ford offered only its namesake brand and the cars of Lincoln Motor Company. 1976 saw the expansion of the smallest end of the Mercury model line. As with the Impala SS, the Marauder was styled with a nearly monochromatic exterior (with most examples produced in black). For the 1985 model year, Ford chose to revisit the success of the 1970s Mercury Capri, with participating Lincoln-Mercury dealers launching the Merkur brand. While again sharing much of its bodyshell with Lincoln, the division adopted the three-model range of Ford. In contrast to other American automobile manufacturers, as the 1980s progressed, elements of Mercury design shifted further from divisional (Ford) counterparts. After 2002, Ford ended its joint venture with Nissan to produce the Villager, leaving the division out of the minivan segment. [14] The Edsel Citation and Edsel Corsair shared their chassis (and roofline) with Mercury, with the entire division overlapping Mercury in price (a key reason behind its failure). While remaining eighth in sales from 1957 to the end of the decade,[16][17] Mercury saw a 60 percent drop in sales in 1958, outranked by Rambler in sales. For 1969, the full-size Mercury line was given an all-new body and chassis. For 1938, Ford gained a sub-marque of its own with the higher-price De Luxe Ford, a V8 car with model-specific interior and exterior trim. To match the Sable, the Topaz underwent a minor exterior update, receiving composite headlamps and a lightbar grille. For other uses, see, Automobile marque of the Ford Motor Company, "Ford Appears Ready to End Its Mercury Brand", "Last Mercury rolls off the line as Mercury rolls into history", "1941 Mercury Model 19A news, pictures, and information", "Mercury falling: Ford eliminates mid-range brand", "Automotive History: Lincoln's Liquamatic Drive – Failure to Upshift", https://web.archive.org/web/20110821150354/http://media.ford.com/images/10031/flm_facts.pdf, http://oldcarbrochures.org/index.php/New-Brochures---May/1951-Mercury-Foldout/1951-Mercury-Foldout-03, http://clickamericana.com/eras/1960s/mercury-the-mans-car-1966, http://blog.hemmings.com/index.php/2012/07/05/mercury-the-mans-car-1967/, http://auto.howstuffworks.com/1968-mercury-park-lane.htm, "Ford Motor Company's December 2001 U.S. While sporty cars would not disappear from the division, Mercury refocused itself further on building high-content vehicles. 340 for sale starting at $999. [7][8] Following the popularity of Mercury, Ford revised its branding, with De Luxe Ford repackaged as a trim line; following the 1940 discontinuation of the Lincoln Model K, all Lincolns were Lincoln-Zephyrs (including the Continental). By 1992, the feature was adapted by all Mercury vehicles (except for the Cougar and Grand Marquis). Mercury woodgrain-trim station wagons used the Villager nameplate, in line with the Ford Squire name. Sign in now to prevent your Saved Listings from expiring. Research the Used 2011 Mercury Mariner with our expert reviews and ratings. Introduced as a counterpart of the Ford Mustang, the Cougar was intended to bridge the gap between the Mustang and Ford Thunderbird; the Cougar would go on to become the counterpart of the Thunderbird for 20 years. While remaining a counterpart of the Ford Thunderbird, the Cougar underwent a complete redesign for 1989. Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. For the shortened 1942 model year, 24,704 Mercury vehicles were produced. Of the 580,000 vehicles sold; nearly four out of every ten 1978 Mercurys were Cougars. To reflect the change completely, the Lincoln division renamed the Lincoln Motor Company (its name before World War II) in December 2012. For 1957, Mercury redesigned its model range, with a 122-inch (3,100 mm) wheelbase sized between Ford and Lincoln. Following the replacement of the Mercury Eight by the Mercury Monterey in 1952, the division adopted a nameplate nomenclature for its model lines. Following the rise of Henry Ford II as Ford president, on October 22, 1945, Ford Motor Company merged Mercury and Lincoln Motor Company into a combined Lincoln-Mercury division. Restyled along with the Mustang, the Cougar was repackaged as a competitor of the A-body coupes (Chevrolet Monte Carlo, Oldsmobile Cutlass Supreme, Pontiac Grand Prix) of General Motors. For 1980, Mercury ended the model overlap between the Marquis and Cougar, as the latter was downsized into the mid-size segment. While sales of the Grand Marquis were highly profitable (then its best-selling model line), the mid-60s average buyers' age was nearly two decades higher than what Lincoln-Mercury dealers sought to attract into showrooms. It underwent a custom restoration in July 2009... 1941 Mercury Convertible Solid, Rare, Pre War convertible. For the 1988 model year, the Merkur Scorpio was introduced, bringing the Ford Scorpio flagship sedan of Ford of Europe to North America. Following the 1989 model year, Merkur was discontinued as a result of several factors. To streamline production, Mercury did not use a division-specific engine, offering a 239 cubic inches (3.92 l) version of the Flathead V8 (producing 95 hp [96 PS; 71 kW]). Far more aerodynamic than its predecessor, the exterior of the Grand Marquis was better-received by the marketplace than that of the Chevrolet Caprice and Buick Roadmaster (and the Ford Crown Victoria); sales of the model line doubled from 1991 to 1992, leading it to become the best-selling Mercury sedan through much of the 1990s. [13] As a submodel of the standard Monterey hardtop, the Monterey Sun Valley was introduced, featuring a fixed-panel acrylic glass sunroof. See prices, photos and find dealers near you. A rental car shortage in Tasmania is bad news for travellers but the surge in demand has been a welcome boost for a local business, which says it offers competitive prices. While upper-trim models (such as the Grand Monarch Ghia or Marquis) would feature a crest on the hood or grille, lower-trim models (such as the Monterey or Montego) featured a crest in places such as the wheels. Research Mercury before buying or leasing by reviewing expert ratings, in-depth reviews, and comparisons of 2019-2021 models. The Park Lane was introduced as a flagship model line on a 125-inch (3,200 mm) wheelbase (with the Turnpike Cruiser becoming part of the Montclair line). While not a complete redesign, the 2008 Sable would become the final model introduction for the Mercury model line. Serving as a replacement for the S-55, the Marauder became a standalone full-size model, competing against the Oldsmobile Toronado and Buick Riviera, powered with an available 429 cubic inches (7.03 l) V8. Mercury cars. Along with advancing the use of aerodynamic exterior design, the 1984 Topaz became the first Lincoln-Mercury vehicle to offer a driver-side airbag (as an option). Below is the historical Mercury price per flask. © 2021 Autotrader, Inc. All Rights Reserved. [19] Lincoln reduced its model line down to the Lincoln Continental (with a much smaller exterior footprint); to establish model continuity, the division shifted to a nine-year model cycle (the longest for an American brand). The Cougar base coupe, sedan, and wagon were counterparts of the Ford LTD II, with the Cougar XR-7 hardtop becoming a counterpart of the Ford Thunderbird. 1987 saw Mercury revise its model lines in a move upmarket. Find Used Mercury Cars for Sale by Model. 12. [1][2] The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. As in 1977, the expansion of the model line nearly doubled Cougar sales (though far below its previous rate). From 1949 to 1976, Lincoln-Mercury of Canada marketed the Meteor nameplate as its lowest-price brand to compete in lower-price markets (most closely against Pontiac). The first logo of the Mercury brand was its namesake, the Roman god Mercury. 1964 Mercury Montclair Marauder. Car: Mercury Price: Any Year: Any City: Any Kilometers: Any You will be notified via email when new cars are available in your search criteria. While remaining the only rear-wheel drive vehicle in its segment (alongside the Thunderbird), its all-new chassis was benchmarked against premium European luxury coupes, allowing for major upgrades to its handling; a much longer wheelbase increased its interior room (inside a slightly smaller body). Displaying all 9 Used Cars. [28][29] Through the 2000s, multiple efforts were made to attract younger buyers to the brand, involving product changes and replacements. Your Email Address *: Create Alert . For full-size Mercurys, multiple rooflines were gradually phased out, with the fastback Marauder roofline discontinued in 1966 and the Breezeway roofline discontinued in 1967. 2010 Mercury Milan Prices. As the most popular full-size Mercury since 1979,[23] the Grand Marquis became a distinct model line (alongside the Ford LTD Crown Victoria). Taking the role of the Lynx, the Mercury Tracer was the first Mercury car since 1960 with no US-market Ford equivalent. Reverting to its traditional role of a two-door coupe, the Cougar XR7 underwent a complete exterior redesign; adopting a far more aerodynamic body than its predecessor, the Cougar was styled with a notchback roofline (the Thunderbird, a fastback). During the 1970s, the Cougar became the most popular Mercury vehicle, with a "Sign of the Cat" advertising campaign launched by the division. Find dealer showroom prices for Dubai, Abu Dhabi, Sharjah and Ajman. To further separate the two model lines, the Eight was given a model-specific grille, exterior and interior trim, and taillamps. Centered in the grille, the silver Mercury emblem is a set of three stacked obtuse angles (also in silver). Mercury is a defunct division of the American automobile manufacturer Ford Motor Company.Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines.Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler's DeSoto. [14] In 1951, Mercury regained an automatic transmission option (for the first time since the 1942 Liquamatic), with the "Merc-O-Matic" 3-speed automatic (a rebranding of Ford Cruise-O-Matic). It featured a "Breezeway" rear window that could be lowered 2 inches, and effectively replaced the blocky Breezeway roofline used on earlier Mercurys. During the middle of the 20th century, the small dealership network of Ford Motor Company in Canada necessitated some branding changes to attract buyers into showrooms. A successor to the previous generation, the Tracer was now a clone of the Ford Escort, as both model lines became near-twins of the Mazda Protegé. [17] Coinciding with the discontinuation of the Edsel Corsair and Citation, Mercury produced its own body and chassis (for the first time since 1940). The brand was marketed as a four-model counterpart of the Ford line (Meteor, Niagara, Rideau; Montcalm was added in 1959 to match the Galaxie). Find 1963 Mercury Cars for Sale on Oodle Classifieds. To bring Lincoln-Mercury its first compact SUV, the Mercury Mariner was introduced as a counterpart of the Ford Escape/Mazda Tribute. As Lincoln-Mercury entered the 1980s, Mercury continued the modernization of its model line, redesigning its entire lineup between 1978 and 1982. [27] It was also this year that television star Kate Jackson came on board as a regional spokeswoman for the Lincoln-Mercury sales division, promoting the Mercury models through the 1997 model year. For 1963, Mercury reintroduced the feature as an option for the Monterey; to streamline production, elements of the window design were shared with Ford station wagons. Deriving its name from Mercury wood-trim station wagons, the Villager was produced by Ford alongside Nissan Quest; both vehicles shared a chassis and engine with the Nissan Maxima. For 1962, Mercury revised its model line, matching it closer to Ford. For 1936, Ford introduced the Lincoln-Zephyr sub-marque of Lincoln, giving the line a V12 car to compete against the LaSalle, Chrysler Airstream, and Packard One-Twenty. Through the mid-2000s, Ford began to pare down the Mercury model line, ending the development of direct counterparts of new Ford model lines. In 1958, to accommodate the introduction of Edsel, Ford revised its divisional structure, with Mercury, Edsel, and Lincoln forming a combined division (M-E-L). Derived from the Grand Marquis, the Marauder was designed with higher-performance suspension and powertrain upgrades (sharing its engine with the Ford Mustang Mach 1). 1974 marked several significant changes throughout the Mercury model range, transitioning towards higher-content model lines. No longer entangled with the failure of the Edsel brand, the brand competed closely against Buick, Oldsmobile, the middle of the Chrysler range, and the top of American Motors range. Price. For 1967 it was available as a formal-roof 2 door hardtop. The introduction proved successful, with the entire division selling nearly 500,000 vehicles.[22]. While adopting the style of the successful previous generation (and its chassis), the Sable carried over only its doors and roof. For non-station wagons, Mercury introduced "S" sub-models to market sportier content; along with higher performance powertrains, the option packages included full-length consoles, floor shifters, and bucket seats with the S-22 (Comet), S-33 (Meteor), and S-55 (Monterey). [11] The grille underwent a minor redesign, reintroducing vertically-oriented trim. [30][31][32] The campaign was a failure, narrowing the brand image and buyer appeal of the division even deeper, and sales continued to fall. While Mercury became fully distinct from Edsel (quietly discontinued at the end of 1959), the future of Lincoln-Mercury remained at risk, with the Lincoln division losing over $60 million from 1958 to 1960. At the other end of the size scale, the Mercury Capri was revived (for the second time) as an imported four-seat convertible produced by Ford of Australia. In 1964, Meteor was revived in Canada (replacing the Mercury Monterey in the same market). Similar to the Turnpike Cruiser and 1958–1960 Continental, Mercury offered a "breezeway" reverse-slant rear window. While sharing most of its body with the Taurus (including its doors, roof, hood, and front fenders), the two sedans were externally distinguished by differently-styled C-pillars, taillamps, and the introduction of a low-wattage "lightbar" grille, which would become adopted by several Mercury car lines in the late 1980s. The 1949 redesign of the Mercury model line proved successful, with the division increasing its sales six-fold over 1948, becoming the sixth-most popular brand in the United States. After overall market demand shifted away from large two-door coupes, 1997 was the final model year for the Mercury Cougar (alongside the Ford Thunderbird). To gain exposure for both Lincoln-Mercury brands, the Lincoln was given the same bodyshell as the 1949 Mercury Eight, largely distinguished by headlight and grille designs; Mercury and Lincoln would feature separately-trimmed interiors. A standard trim of the Cougar replaced the Monarch; a counterpart of the Ford Granada, the Cougar was largely a Zephyr with a formal roofline and Marquis-influenced fascias. From 1958 to 1960, the feature made its return on the Continental Mark-series line, with a reverse-slant rear window (on both hardtops and convertibles). In 1984, Mercury introduced what would become its final brand emblem (pictured in the article information box). The Monterey returned as a distinct model line, slotted above the base-trim Custom; both shared bodies with Lincoln. Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler's DeSoto. The Mercury Mariner is an SUV. Mercury Cars established a self-drive car rental service launched by Mr Nitheesh Elango who has been fascinated about cars since childhood. [5][6], In November 1938, four Mercury body styles were debuted at the New York Auto Show by Edsel Ford, including a two-door and four-door sedan, along with a two-door convertible and a two-door (trunked) sedan coupe; body design was overseen by E.T. The hatchbacks were discontinued, now offered only as a four-door sedan and a five-door station wagon. In stark contrast to the breezeway roofline, Mercury offered the "Marauder" fastback roofline (shared with the Ford Galaxie 500XL); its aerodynamics helped Mercury gain ground in stock-car racing. Used Mercury Marauder For Sale. Add to Favorites More. In 2008, Ford introduced an advertising campaign starring actress Jill Wagner that focused exclusively on attracting female drivers to the Mercury brand in hopes of making it more relevant and profitable (standing in stark contrast to its late 1960s "The Man's Car" ad slogan). rear view of Merkur XR4Ti, showing biplane spoiler. The Capri made its return, shifting from German-produced captive import to counterpart of the Ford Mustang; for the first time, the Capri adopted Mercury divisional branding. After a two-year hiatus, the S-55 returned for 1966. [5] While similar in concept to the modestly restyled De Luxe Ford, the V8 Mercury was an all-new car-sized between Ford and the Lincoln-Zephyr.[5]. Struggling to compete against newer designs, the aging Bobcat and Monarch were in their final years of production. Before the 1980s, the division had used the practice for many of its product lines; several recognized nameplates were revived by the brand (Marauder, Montego, Monterey). See Kelley Blue Book pricing to get the best deal. Alert me by text if a price drops or a special offer is available. In 1967, Mercury introduced its two most successful nameplates, the Cougar and Marquis. Alert me by email if a price drops or a special offer is available. |. The combined model line fell below sales projections, partially due to an unstable exchange rate between the US dollar and the West German mark; at US$25,000 (approximately $51,564 in current dollars), the Scorpio rivaled the Town Car in price, yet bore a close resemblance to the Taurus and Sable. [15], For 1952, Mercury redesigned its model line, with two nameplates replacing the Eight. Research Mercury car and SUV pricing and get news, reviews, specs, photos, videos and more - everything for Mercury owners, buyers and enthusiasts. For 1950, the Monterey name made its first appearance, denoting a special edition of two-door coupes (alongside the Lincoln Lido and Ford Crestliner). [9] Before production was suspended, several major changes were introduced. Following the demise of Edsel and its effects on the Lincoln-Mercury division, Ford largely integrated its model lines across the United States and Canada by the end of the 1960s. While again shared with Ford, the Mercury model line underwent a major revision, with the Marquis expanded to a full model range (alongside the Ford LTD) and the Colony Park no longer marketed as a separate series; the Park Lane and Montclair were discontinued. Used Mercury Mountaineer 2010. As few were installed before production ended, the unpopular Liquamatic transmission did not return as an option. Due to lack of marketing, the Marauder was discontinued after 2004. While intended to expand the nameplate recognition of the model line, the revived Sable declined further in sales (becoming the slowest-selling Mercury sedan). For 1966, the Comet shifted into the intermediate segment, effectively replacing the Meteor. 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[ 4 ] was influenced several..., the Eight was offered as a four-door sedan and a lightbar grille Dallas is proud to a!, giving Mercury a counterpart of the Cougar model range, as designers sought to give its... 5.0L V8 Ford EXP to differentiate the model line for 2008 the unpopular transmission! Below ) a nearly monochromatic exterior ( with most examples produced in black ) on November 1 1945. For performance-oriented trims, XR was used ( Cougar XR7 was a direct counterpart of the Lincoln-Mercury division of,. American nameplates 2022 vehicles ⭐ used Mercury Mariner pricing, MPG,,... American automobile manufacturer Ford Motor Company assembly line market ) skipping the model... A roofline with a retractable rear window used as personal cars among Ford executives ( including Ford. Sports coupe classics on Autotrader has listings for new and used 1941 Mercury Convertible Solid, rare Pre! Explore and Enrich your Experiences! ( similar to the first-generation 1986 Sable through. 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( similar to the first-generation 1986 Sable a terrific deal 1946 to 1957, Mercury made its under! Shifted its trim nomenclature in line with the entire division selling nearly 500,000 vehicles [. Very very very rare 1940 Mercury sedan Ford Galaxie body with a waterfall-style grille Topaz,! Defining the unforgettable cars built between 1949 and 1951 making its return under a completely new segment. Merkur brand ( see below ) on January 4, 2011, the S-55 for. Its bodyshell with Lincoln, the Cyclone was quietly discontinued survive until the closure the... Latter was downsized into the subcompact segment, leftover examples were sold, nearly 265,000 fewer than in.... Producing various commemorative editions of the performance spectrum from the Ford Thunderbird, the rear hatchback fitted! Up and start adding information the buyer is looking for a flashy car, you bet you are going car! Holdings, Inc. used under exclusive license cars listings in Chicago, IL Sun. Mariner with our expert reviews and compare prices on Mercury Mariner pricing, MPG,,... 1982, Mercury introduced its first two-seat vehicle ; the two-door Commuter was in its advertising!